A & Y Ceylon Tea is a Canadian-based company established in 2022, aiming to take the unmistakable flavour of Ceylon tea to the global market. Carefully hand-plucked from the luxuriant tea estates in the frosty highlands of Sri Lanka, A&Y Ceylon Tea is exclusively packed to preserve freshness, flavour, and aroma, meeting global standards.
Requirement:
The owner of A & Y Ceylon Tea was looking for an experienced and talented team to develop their brand identity from scratch. We had to develop a logo, stationery designs, an e-commerce website, product package design and development, company profile, and much more.
Solutions:
1. Brand Identity Development that remembers Ceylon tea with British culture and competes with other tea brands in the world.
2. Product Package Development matched with a startup business but giving a premium look and feel to the end-user. Also, the packaging cost is more affordable than other alternatives in the market. This was a plus point for A&Y Ceylon Tea.
3. Creation of an e-commerce website to provide a unique experience to users and fulfil their journey after purchasing the product. We added a product subscription buying option, and abandoned cart with automated marketing emails
The client's requirement was one of our main expertise areas: Brand development for the tea industry. This project was familiar to our creative team, as we had completed similar projects in the past. After completing the mentioned tasks, the client was very pleased with the outcome. Soon, they will reap the benefits.
